Vice General Manager leads team to participate in Shenzhen's "Enterprise AI Growth Plan" training, empowering enterprises for a new future of digital marketing

From November 21 to November 24, 2024, the Vice General Manager of the company, Mr. Liang, led three core employees to attend a five-day "Enterprise AI Growth Plan" special training course in Shenzhen. This training focuses on the deep application of AI technology in the field of enterprise marketing, covering cutting-edge topics such as online public domain drainage, offline channel drainage, online mall operation, and private domain traffic conversion, providing new ideas and technical support for the implementation of the company's digital marketing strategy.
 

Focusing on AI empowerment, exploring new paths for global marketing

Under the wave of digital transformation, AI technology has become a key tool for enterprises to break through the bottleneck of traffic growth. This training is hosted by an authoritative organization in the industry and specially invited several practical experts to give lectures. Through case analysis, scenario simulation, and practical tool operation, the system explains how to use AI technology to optimize enterprise drainage strategies:

Online public domain drainage: Combining AI algorithms to accurately locate target users and improve the efficiency of short video, search engine, and social media advertising;
Offline channel linkage: By using AI data analysis to connect offline scenarios with online traffic, achieve OMO (online to offline integration) closed-loop;
Intelligent operation of online shopping mall: using AI recommendation system to improve product exposure and conversion rate;
Deep cultivation of private domain traffic: Utilizing AI tools to achieve customer segmentation management and personalized outreach, enhancing user stickiness and repeat purchase rates.

Apply what you have learned to help the company upgrade its business

The participating team is fully committed to learning and actively participates in group discussions and practical exercises. Vice General Manager Liang stated, "This training not only enabled us to master the implementation methods of AI tools in marketing, but also inspired us to think globally about intelligent operations. In the future, we will combine the characteristics of our company's business to rapidly promote technology applications and create a more efficient marketing system. ”
The participating employees also shared their gains: "AI technology can significantly reduce labor costs and improve accuracy. We will apply the models and tools we have learned to practical work and promote business innovation in the department. ”

 

Deepen the layout and lead the future intelligently

This training is one of the important measures for the company to deepen its digital transformation. Next, the company plans to gradually integrate AI technology into customer operations, market analysis, and supply chain management, driving growth through technology and continuously enhancing the competitiveness of the enterprise.